Improve Sales by Investing in Marketing

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Who Should Attend
Staffing, recruiting, and workforce solutions industry professionals

Highlights
If your firm needs to supplement and support its outbound sales efforts, you may need to utilize the marketing function as an inbound sales tool. In this webinar, learn what an effective content marketing program looks like, what it can and cannot do, and how becoming a thought leader in your areas of expertise can boost sales for your staffing firm.

During this webinar, attendees will learn

What distinguishes marketing from sales
What distinguishes inbound marketing from outbound marketing
How to structure an effective content marketing program
How to measure the return on investment of your marketing efforts

Jay Mattern

chief executive officer, Villing + Co.

Jay Mattern is the CEO of Villing+Company, an award-winning team of talented specialists who provide uncommon marketing communications solutions that enhance their clients’ brands and drive success. With forty years of experience building and growing organizations, Jay is recognized as a talented entrepreneur who successfully takes business from startup to scale. He has worked with both small and large companies, and brings a unique perspective that aligns the talents of the agency to the needs of the client. Jay was born and raised in Indiana and calls the Hoosier state his home.