Super Session With Rita McGrath: The New Playbook: What You Need to Rethink Your Strategy in a Post-Advantage World
We’ve all seen the story play out: A company experiences phenomenal success, their CEO makes the cover of notable business publications, and business writers use them as examples for the rest of us. Then, somehow, the firm gets into trouble. Competitors capture their customers, margins shrink, investors grumble, activists turn up, the CEO—or a succession of CEOs— are shown the door, and eventually the company disappears or becomes irrelevant. A root cause, McGrath argues, is the pervasive belief that a competitive advantage, once established, is enduring. This belief leads to complacency, inward focus, loss of customer engagement, and a stifling of innovation. Instead, smart strategists leave old assumptions at the door and pursue opportunities to establish and exploit transient advantages. Have your thinking challenged in this fun, fast-paced, and insightful session that will teach you how to move forward strategically, even in high uncertainty conditions.
Rita McGrath is a best-selling author, sought-after speaker, and long-time professor at Columbia Business School. As one of the world’s top experts on innovation and growth, her work is regularly published in the Harvard Business Review. She is consistently ranked among the top 10 management thinkers in the world and was ranked No. 1 for strategy by Thinkers50. McGrath is the author of the best-selling book The End of Competitive Advantage.
Rita McGrath, innovation and growth expert; professor, Columbia Business School