Jefferson is the owner of Indigo Organizing, the creator of the Organized Every Day online course, and one of the world’s first KonMari consultants. A TEDx speaker and the co-host of the “Good Enough-Ish” podcast, she has been featured in Real Simple, Harpers Bazaar UK, and Better Homes & Gardens magazines, among others. Jefferson left an inspiring yet stressful 20-year career to start her own business helping busy people get organized at home and work. As she was encouraging these folks to declutter their stuff, she discovered it was never really about the stuff. It was about relationships, grief, parenting, careers, body image, and so much more. She often found her clients battling the “shoulds”—trying to be the perfect parent, spouse, or loved one, with the perfect house and the perfect career—and feeling exhausted by it all. Often, her clients simply needed permission to finally let go of what wasn’t serving them. Jefferson now spends most of her time talking to audiences about how to quiet the noisy shoulds of society and instead start listening to their own inner voice so that they can live less stressful, and more joyful, lives.