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Digital Marketing Trends for 2021 Webinar Series, Part 2—Play to Win: Planning Your Marketing Strategy
- Registration Closed
Who Should Attend
Staffing, recruiting, and workforce solutions industry owners, principals, chief executive officers, and presidents; sales and business development managers and leaders; industry professionals.
Highlights
Join Kelli Schutrop, director of sales and marketing for Parqa Marketing, for part two of the digital marketing trends webinar series. In the first session, Schutrop helped you evaluate whether your online presence is helping you attract new business. Now it’s time to look at the key elements for planning your marketing strategy to achieve your business goals.
She will also share tactics on how to define and speak to your core audience, show you how to create an online presence using the “StoryBrand” methodology, and answer your questions about some real-life scenarios.
During this webinar, attendees will learn
- How to define your core audience
- How to determine your most urgent strategic initiatives
- How to create realistic expectations for measurement and return on investment
- How to improve your website, social media presence, and content strategy
Presenter
Kelli Schutrop, director of sales and marketing, Parqa
This webinar qualifies for 1.0 active hour of CE toward maintaining your ASA credential.
Laura Turner
Director, staffing and recruitment process outsourcing solutions
Jobcase
Laura Turner joined the staffing industry in 1999 and has held multiple sales and delivery leadership roles with some of the most prestigious global staffing organizations. Laura is a staunch advocate for the staffing industry and helping people connect with great career opportunities. Laura has a proven track record in growing revenue for staffing and related technology platforms. Laura joined Jobcase to help staffing firms leverage the Jobcase community and connect members with great job opportunities! Laura works to create partnerships with staffing firms and drive opportunities for the hourly workforce through Jobcase’s AI enabled social media platform.
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